Dallas Cowboys
First fully AR cloud-mapped stadium.
I partnered with Samsung for nearly 2 years, developing a platform for spatial geo-located AR using 5G technology. The result was a collaboration with AT&T to create the Samsung/AT&T '5G Fan Experience' for the Dallas Cowboys, transforming their stadium into the world's first 5G-enabled sports venue.
Selected work
This innovative project allowed fans to engage with virtual content overlaid onto the physical environment, enhancing their game-day experience. Features included the ability to digitally meet players and summon 80-foot holographic versions of their favorite athletes. Our work on this groundbreaking initiative was recognized by Fast Company, naming us among the Top 10 Most Innovative AR/VR Company.
I wrote a detailed Medium post on this project, which you can read here.The project was also featured in the Samsung AR/VR Developer Program and the Samsung AR/VR Developer Blog.
