XRXR Project · AR · 2019
Pixel Playmojis
Playful AR characters for Pixel.
Role
Creative Director
Client
Google
Year
2019
Type
AR
Focus
Tech · Entertainment
01
Overview
For the Google Pixel I worked on developing an exclusive Playmoji featuring recording artist Childish Gambino. This augmented reality character reacts in real-time to users' facial expressions—whether happy, surprised, or grumpy—using the phone's camera and machine learning capabilities.
02
Selected work
Through motion capture sessions with Childish Gambino himself, we accurately reproduced his iconic dance moves corresponding to three of his songs: 'Summertime Magic,' 'This is America,' and 'Redbone.' This project was part of a Cannes Lions-winning campaign that launched during the Grammy Awards, featuring a TV commercial where Childish Gambino engaged in a dance-off with his Playmoji counterpart.
