XRXR Project · AR · 2017
Chicago Bulls Statszone
Live AR game stats inside the Bulls app.
Role
Creative Director
Client
AT&T
Year
2017
Type
AR
Focus
Sports · Telecom
01
Overview
We collaborated with AT&T and the Chicago Bulls to develop StatsZone™, an augmented reality feature within the Bulls' IOS app that brings live game statistics to life.
02
Selected work
Fans can select their favorite team or player stats and visualize them through high-definition, 3D animated visuals in real-time. The experience also includes unique milestone celebration animations from live or past games, which users can share with friends and family on social media. This innovation enhances fan engagement, especially for those unable to attend games in person.
